Privacy Policy



The operator of this website, Proactive Preparedness, Inc. (“Survivalkit,” “we,” “us,” “our”), has created this Privacy Policy to explain what information we collect from individuals who access our website at (the “Site”) and how we use that information.  If you have any questions about our Privacy Policy, please contact us using the information provided at the bottom of this Privacy Policy.

This Privacy Policy is incorporated into our Terms and Conditions.  We reserve the right to change this Privacy Policy from time to time consistent with applicable law. Changes to our Privacy Policy shall become effective as of the date they are posted to this site. Therefore we encourage you to visit this section of our Site regularly in order to remain informed of any changes.  

To the extent there is a conflict between this Privacy Policy and our Terms and Conditions, the provisions of the Terms and Conditions  supersede and control.

You are giving your consent to the collection, use and disclosure of your personal information as set forth in this Privacy Policy when you submit your personally identifiable information through the Site. If you do not agree to the terms of this Privacy Policy, please exit the Site and do not provide personal information to us through the Site.

To provide you with the products and services that Survivalkit has to offer, we request specific personal information (personal data) when you register on the Site as well as when you make an online purchase. We value and respect your privacy.   

Age Requirementsfor General Use of Site

Participation and registration on the Site is restricted to those individuals at least 18 years of age and are fully able and competent to enter into the terms, conditions, obligations, affirmations, representations and warranties herein. By using, registering, or making an online purchase on the Site, you hereby represent that you are at least 18 years of age. IF YOU ARE UNDER 18 YEARS OLD, DO NOT USE THIS SITE. See the Terms and Conditions  prior to purchasing.

We understand and are committed to respecting the sensitive nature of children’s privacy online. If we learn or have reason to suspect that a Site user is not at least 18 years of age, we will promptly delete any personal information in that user’s account.

What Information We Collect

Personal Information: We collect personally identifiable information as a condition of purchasing our products (“Products”), or subscribing to our mailing list. If you engage in any of these activities on the Site, you may be asked to provide information such as your name, email address, mailing address, and telephone number, age group, gender and product and/or concerns, and information about the brands and products you use. If you decide to place an order, we will also need to know your shipping and billing address, credit card number, security code, and expiration date. To protect your personal information, users or customers of the Site must also register with a user name/email address and password.

Aggregate Demographic Information: Survivalkit gathers aggregated demographic information through its tracking of IP addresses and other types of traffic data.

How We Use Your Information

The Survivalkit will process and use personally identifiable information about you for the following reasons or in the following ways:

  • For market research purposes.
  • To register you as a customer at our Site, and manage and maintain your account on the Site.
  • Provide products and services that you request.
  • Process, validate, confirm, verify, deliver and track your purchases (including but not limited to processing payment card transactions, arranging shipping and handling returns and refunds, and contacting you about your orders, including by telephone).
  • Maintain a record of the purchases you make on our Site.
  • Respond to your questions and comments and provide customer support.
  • Communicate with you about our products, services, offers, events and promotions, and offer you products and services we believe may be of interest to you.
  • Enable you to communicate with us through our blogs, social networks and other interactive media.
  • Tailor our products and services to suit your personal interests and manner in which you use the Site, applications or social media assets.
  • Analyze and enhance our marketing communications and strategies.
  • Analyze trends and statistics regarding the user experience when visiting the Site, mobile applications or social media assets, and the purchases visitors make on our Site.
  • We need to send the information to third party service providers who work on behalf of Survivalkit to provide a product or service for you on our behalf and to provide other related services, including, but not limited to, payment processing, shipping, order tracking, promotional fulfilment, and customer service.  
  • We need to respond to valid legal process. This includes a search warrant, subpoena, or court order, and any other instance when we believe we are required to do so by law.
  • We deem it necessary to disclose personally identifiable information, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request, or to protect Survivalkit’s rights or interests. We may also exchange information, including personally identifiable information, with other companies and organizations for credit fraud protection and risk reduction.
  • For any other purpose or use, provided we have your consent.  

Sharing Personal Information With Third Parties

The Survivalkit may share your personally identifiable information (including but not limited to aggregated demographic data) with authorized third parties such as partners, subsidiaries, advertisers, affiliates, and/or agents as described in this policy, to: 

  • Provide you with information about third party products and services.
  • Provide you with information about other products that you may request from us.

Sale or Acquisition of Assets

If Survivalkit sells its subsidiaries or business units, customer information generally is one of the transferred business assets. Also, in the event that Survivalkit or substantially all of its assets are acquired, your customer information will be one of the transferred assets. If we purchase a business, the personally identifiable information received with that business would be treated in accordance with our Privacy Policy in effect at that time, so long as it is practicable and permissible to do so. If we sell a business, we will include provisions in the selling contract requiring the purchaser to treat your personally identifiable information in the same manner required by our Privacy Policy in effect at that time. The provisions of this paragraph will apply also if we are sold as a part of bankruptcy proceedings.

Email Communications

The Survivalkit provides customers with promotional announcements for such things as savings, rebates, and new products and these announcements can be stopped at any time by selecting the opt-out feature at the bottom of the e-mail.

Traffic Data

We automatically track and collect the following categories of information when you visit our Site: (1) web beacons; (2) IP addresses; (3) log files; (4) domain servers; (5) types of computers accessing the Site; and (6) types of web browsers used to access the Site (collectively “Traffic Data”). Traffic Data is anonymous information that does not personally identify you but is helpful for marketing purposes or for improving your experience on the Site.  We also use “cookies” to customize content specific to your interests, to endure that you do not see the same advertisement repeatedly, and to store your password so you do not have to re-enter it each time you visit the Site.

Cookies and IP Addresses: We may place a "cookie" on your computer's hard drive so we can recognize you as a return user in order to personalize and improve your experience. A cookie is a piece of data that enables us to track and target your preferences. The cookie will be stored on your computer's hard drive until you remove it. We may also use temporary or "session" cookies to help you shop. You can have your browser notify you of, or automatically reject, cookies. If you reject our cookies, you may still use the Site, but you may be limited in the use of some of the features. Some of our affiliates may also use cookies on the Site. However, we have no access to, or control over, these cookies and do not accept any responsibility for such use. We may, in addition, use IP addresses to analyze trends, administer the Site, track traffic patterns, and gather demographic information for aggregate use, as well as in combination with your personally identifiable information for credit fraud protection and risk reduction. Most web browsers automatically accept cookies, but please note that you may at any point in time change your browser settings to stop receiving new cookies or request to be asked at each time whether you wish a cookie to be installed onto your hard drive. If you decline or delete cookies, some parts of the Site may no longer work properly.


Third party vendors use cookies to serve ads based on a user’s prior visits to this Site and/or other sites on the Internet. Survivalkit does not control and disclaims liability for the actions of third party vendors. For more information on third-party vendors’ use of cookies for interest-based advertising and how to opt out, visit

Web Beacons: We may use web beacons (or clear GIF’s) on our Site or include them in the email messages we send you. Web beacons (also known as “web bugs”) are small strings of code that provide a method of delivering a graphic image on a web page or in an email message for the purpose of transferring data. We use web beacons for many purposes, including site traffic reporting, unique visitor counts, advertising and email auditing and reporting, and personalization. Information gathered through web beacons may be linked to your personal information.

IP Addresses: Survivalkit may also keep track of Internet Protocol (IP) addresses to troubleshoot technical concerns and to maintain website safety and security. An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet.

Log Files: Survivalkit may collect information in the form of logs – files that record website activity and gather statistics about web users’ browsing habits. These entries are generated anonymously, and help us determine (among other things) how many and how often users have visited our Site, which pages you have visited, and other similar data (a.k.a., navigational data). We also use the log file entries for our internal marketing and demographic studies, so we can constantly improve the online services we provide you. Log files are used internally only, and are not associated with any particular user, computer, or browser.


Various security measures such as SSL are implemented by us in accordance with industry standards to protect the security of your personal information as well as sensitive information (such as credit card number) both online and offline.  


We may provide links to other websites solely for the convenience and information of our visitors. These websites are not under our control and have their own policies regarding privacy that you may wish to review. Please be aware that we have no responsibility for the privacy practices of such other websites. This Privacy Policy applies solely to information collected by this Site. Survivalkit makes no guarantees about the accuracy, currency, content or quality of the information provided by such third party websites, and Survivalkit assumes no responsibility for unintended, objectionable, inaccurate, misleading, or unlawful content that may reside on those websites. 

Updating Personal Information; Termination of Membership.

If a registered member’s information changes or a registered member wishes to terminate his or her membership, Survivalkit will correct, update, or remove that user’s personal information from its database, upon receipt of notification from the registered member. Members may update information or terminate membership at or by emailing us

Account Cancellation  

Survivalkit reserves the right to cancel a customer or user’s membership and account at any time, in its sole discretion.    

Your California Privacy Rights

If you are a California resident, you may request that we provide to you (i) a list of the categories of personal information about you that Survivalkit  has disclosed to third parties for the third parties’ direct marketing purposes during the calendar year preceding your request, (ii) the names and addresses of such third parties, and (iii) if the nature of the third parties’ business cannot reasonably be determined from their names, examples of the products or services marketed, if known to  Survivalkit, sufficient to give you a reasonable indication of the nature of the third parties’ business. To submit your request, please email us at

Contact Us

For any reason and at any time you may contact us at the following address:

Changes To This Privacy Policy

As the needs of our customers and Survivalkit evolve, we reserve the right to modify this Privacy Policy at our discretion. Please note, that our right to use your personally identifiable information will be based on the Privacy Policy in effect at the time the information is used.  As stated above, we reserve the right to change this Privacy Policy from time to time consistent with applicable law. Changes to our Privacy Policy shall become effective as of the date they are posted to this Site. Therefore we encourage you to visit this section of our Site regularly in order to remain informed of any changes.